About me
I am a multidisciplinary artist, primarily working within the realms of image-making and programming to create evocative, contemporary and culture-informed experiences. I am a recipient of the Gucci Changemakers Scholarship, supporting me on my journey studying BA (Hons) Creative Direction for Fashion at London College of Fashion. My practice often looks at subverting conventional understandings of beauty, womanhood and movement. My soft skills lie in researching to build informed insights and strategy, producing rich and detailed storytelling, liaising and collaborating in a team, as well as creating treatments in response to briefs. I am proficient in a range of Adobe Creative Suite apps (InDesign, Photoshop, Illustrator, Audition) as well as Blender 3D in my workflow to realise my concepts.
I have worked with organisations such as Tate, Moncler, The Face, Rinse FM, It’s Nice That and more. My inspiration stems from essays, historical accounts, paintings and encounters with people often inform my understanding of alternative style, identity and cultural attitudes. Through digital tools and photography, I am able to start mapping out the emotional mood I am trying to convey. While my output is largely digital, I draw heavily from analog references - traditional techniques grounding my exploration of contemporary themes. My creative practice closely observes existing subcultures and communities, and I find that I can create more resonant work by referencing the world around me. I am inspired by a spectrum of creatives: fine artists, designers and musicians alike. Growing up in London has definitely shaped my perspective, fostering a multi-cultural palette as well as blending the ‘highbrow’ and ‘lowbrow’ motifs prevalent in the city.
Music frequently serves as a rich source of inspiration and starting point for my work, with past references including Jazz from the Harlem Renaissance movement and Chicago Footwork. Through these sonic worlds, I explore fashion, identity and attitude, layering them to create multi-dimensional narratives. By researching bubbling music scenes globally, I’m able to document youth culture in real time and gain insight into why particular sounds resonate with young audiences worldwide. This approach allows me to embed cultural value into my work, using music as a lens to reflect on politics, values, and social dynamics. In the context of fashion, I am especially attuned to street style, what people are wearing in everyday life, particularly in areas with a wide global diaspora. Intentionally moving away from the algorithm-driven commodification of street style on social media, instead I draw inspiration from how style is shaped organically in cities like London. This cultural cross-pollination is an undeniable asset to my own creative DNA.
What further distinguishes my practice is my ongoing involvement with London’s music and club scenes. My nuanced understanding of contemporary culture combined with my passion for cultural arts and community engagement positions me as an articulate communicator of today’s culture amongst my peers. I ultimately create art to inspire the next generation - and hope to convey that their interests and experiences are not only valid, but essential to building meaningful creative work for the future.