I was selected to be mentored by both Moncler and THE FACE as part of their Future Academy programme. This saw me creative direct Moncler’s 2023 campaign "The Art of Dreams', with help from the team at THE FACE. Initially, I was flown to Milan to see Moncler’s 70th Anniversary show, see the SS/23 showroom exclusively, and be mentored personally from Moncler in Milan. I specialised in designing strategy around the given brief, researching relevant narratives and subcultural influences, sourcing visual references to an increasingly critical level, ideating with both internal and external teams, as well as facilitating online masterclasses with students intentionally. I was selected from a pool of over 200 applicants for a prestigious and unique programme with two high end branding vanguards.
